Every real project, turned into a story that sells the next one. An ongoing, social-first video engine for a renovation and groundworks contractor — narrated project case studies, a brand film and behind-the-scenes: one recurring production line, not one-off clips.
Snapshot
- Client: Brødrene Bygg og Maskin AS
- Industry: Renovation & groundworks contractor
- Region: Greater Oslo, Norway
- Service: Ongoing video content (the "content engine")
- Delivered (this set): 2 narrated case studies · 1 brand film · 1 behind-the-scenes
- Format: 9:16 vertical — Reels / Shorts / TikTok
- Services shown: New builds & extensions · interior & exterior renovation · groundworks & outdoor · excavation & foundations
The client
Brødrene Bygg og Maskin AS is a renovation and groundworks contractor in the greater Oslo area. Their work spans nybygg & tilbygg (new builds and extensions), innvendig og utvendig renovering (interior and exterior renovation), anleggsarbeid & utomhusarbeid (groundworks and outdoor work) and graving & grunnarbeid (excavation and foundations).
The challenge
A renovation contractor's best marketing is the work itself — but it lives on finished sites the next customer never sees. Brødrene needed to:
- Show the full journey, not just a nice "after" — the problem, the plan, the build, the approved result.
- Prove range and rigour — from a driveway upgrade to drainage, waterproofing and getting a basement rental unit approved by the municipality.
- Publish consistently — a steady stream of content for social, without a production drama every time.
The approach — a content engine, not a one-off
We set up a repeatable production line: each real Brødrene project becomes a short, narrated case study, shot on site and cut for the feed.
- Problem → plan → build → result. We film the actual situation, the 3D plan on screen, the work in progress and the finished result — narrated in plain Norwegian, so a prospect sees exactly how Brødrene thinks and works.
- Real projects only. No stock, no staging — drone and ground footage of live sites across Oslo.
- Brand + behind-the-scenes alongside the cases, so the feed has rhythm: a cinematic brand film, and BTS moments (down to wrapping the company truck) that make the business feel human and active.
The deliverables
2 · Narrated project case studies (9:16)
The core of the engine. Each walks a prospect from problem to finished, approved result:
Outdoor upgrade — a customer wanted their outdoor area made neater and more functional; a sloped plot had left the driveway uneven and hard to keep tidy. The fix: durable granite edging and paving, planned in 3D first — a clean, stable, low-maintenance solution that lasts for years.
Drainage & basement approval (Nordstrand, Oslo) — a home with moisture on the lower floor. Brødrene open the wall from outside, check the groundwater, waterproof and drain — and, in parallel, draw up and submit the documentation to the municipality to get the basement rental unit (utleiedel) approved, then upgrade the interior. About a month of work, all to Norwegian code.
1 · Behind-the-scenes (9:16)
Wrapping the company pickup in Brødrene branding: the content engine building the brand itself, and a natural place to spell out the full service list.
Made for the feed. Vertical, social-first, narrated where it counts — content a renovation contractor can actually keep posting.
By the numbers
2 narrated case studies · 1 brand film · 1 behind-the-scenes · 4 service lines shown · 100% real projects.
Where it runs
- Case studies → Reels / Shorts / TikTok, and embedded on service pages ("see a real project").
- Brand film → profile / pinned content, website.
- Behind-the-scenes → keeps the feed alive between projects.
- Engine → a repeatable line: every new job is the next piece of content.
The outcome
- A repeatable content line — each real project becomes publishable content, not a one-off shoot.
- The full story on show — problem, 3D plan, build and approved result, in the customer’s own context.
- Range proven — from landscaping to drainage, waterproofing and municipal approvals.
At Brødrene Bygg og Maskin AS we want to share our great experience with the marketing agency we have worked with. They have done an outstanding job of strengthening our visibility and presenting our company in a professional and engaging way. Their team has been reliable, creative and easy to work with throughout the whole process. We greatly appreciate their effort and the results they have delivered. Highly recommended to anyone who wants to take their marketing to the next level.
— Brødrene Bygg og Maskin AS
Why the engine works
- Trust — narrated, real projects beat glossy claims; prospects see the thinking, not just the result.
- Consistency — a production line, so content keeps shipping.
- Range — cases + brand + BTS cover every reason someone hesitates to hire a contractor.
Not a clip. An engine that turns finished jobs into the next ones.
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